How to Decide Which Social Media Platforms Are Best for Your Business

When it comes to choosing the best social media platform to use for your business, select those that offer the best for reaching your potential ideal clients and broadcasting the type of information you decided is best suited for your company. Choosing the best platform will help you ensure you get your social marketing.



Some platforms stand ahead of the other platforms regarding user numbers; Facebook is one of them with over 2.27 billion monthly active users by 2018 this is according to Facebook 2018. These make Facebook too big to ignore for companies, to make a company presence, provide necessary contact information for the company and use it strictly for the intended purpose. Whoever your perfect customer might be, you can rest assured that you will find it on Facebook.



So many businesses around the world are using Twitter to reach out to a bigger audience. Twitter is an excellent platform for the sales and marketing world. Twitter helps you connect with so many customers who are following you on twitter, twitter helps you to get feedbacks and complaints, and they may share publicly with your competitors. For business people, you understand the importance of keeping customers updated. Twitter is a great platform to keep them updated on the latest information on your business/company.  Twitter is generally a great place to show off your expertise, products, and creativity because Twitter is growing and becoming a central discovery hub for customers



YouTube is another platform where your customers want to find you. When it comes to explaining something you can do it the way you naturally do with talking instead of writing. YouTube being the second largest search engine after Google makes sense for your business to be in this platform marketing your products and services. YouTube makes the interaction between the seller and the buyer real by letting the seller to market the product or services by demonstrating realistically.



LinkedIn is the most effective platform when it comes to marketing your business or company.  The platform establishes a positive business environment. In LinkedIn, people in the industry can interact with others for partnership, marketing and many more. LinkedIn is a perfect platform for business enhancement. With LinkedIn, you can add individuals to your business circle. The best platform for interacting with customers is LinkedIn. Mainly the platform gives us the option to find people, to connect with them and to build a relationship with hundreds of potential clients with ease all under one platform. All this makes LinkedIn perfect for your Business.



Understanding which social media platform to use for business will save your time and also help you achieve your goal. The right platform in promoting and advertising one’s product is a big help for the success of any business or company. The perception of the company’s identity should be constant across all social media platform not only building a strong brand but also creating awareness and loyalty.

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